This area contains a glossary of
terms used throughout the site and media industry.
Mouse over the icon for definitions.
| A - C |
|
|
Cable Original |
 |
| Ad-supported
Network |
|
|
Cable System |
|
| Alternate Delivery System
(ADS) |
|
|
Churn |
|
| Analog |
|
|
Community Antenna Television
CATV |
|
| Average Audiences (AA) |
|
|
Cost Per Person (CPP) |
|
| Avail (Availability) |
|
|
Cost Per Thousand (CPM) |
|
| Avail Code |
|
|
Coverage Area |
|
| Basic Cable |
|
|
Cumulative Audience |
|
| |
|
|
|
|
| D - I |
|
|
Frequency |
|
| Digital Cable |
|
|
Gross Rating Points
(GRP) |
|
| Digital Television (DTV) |
|
|
HDTV (High Definition
Television) |
|
| Direct Broadcast Satellite
(DBS) |
|
|
Household (HH) |
|
| DMA |
|
|
Household Penetration |
|
| Direct-to-Home (DTH) |
|
|
HUT (Homes using TV) |
|
| Discrepancy |
|
|
Interactive Cable |
|
| Dual Feed |
|
|
Interconnect |
|
| Electronic Data Interchange
(EDI) |
|
|
|
|
| |
|
|
|
|
| L - R |
|
|
PUT (People Using Television) |
|
| Live Feed |
|
|
PVR (Personal Video
Recorder) |
|
| Make-Good |
|
|
Rating |
|
| Multiple System Operator
(MSO) |
|
|
Reach |
|
| Narrowcasting |
|
|
Recall (Aided) |
|
| On Demand |
|
|
Recall (Unaided) |
|
| Pay Cable |
|
|
Regional Networks |
|
| Pay-Per-View |
|
|
Rep Firm |
|
| Per-Inquiry Advertising |
|
|
Run of Schedule (ROS) |
|
| |
|
|
|
|
| S - W |
|
|
Tiers |
|
| Scatter Buying |
|
|
Universe |
|
| Share |
|
|
Upfront |
|
| Spot Cable |
|
|
VOD |
|
| Subscriber |
|
|
Wired HH's |
|
| Superstation |
|
|
|
|
